Evocus

#DrinkBlack

The campaign aimed to build awareness around the category of Alkaline Water during the pandemic and generate positive chatter on the benefits that users reap after consumption by removing misconceptions related to the product’s color.

We created a campaign that educated, informed, and brought a revolution of hydration and immunity. #DrinkBlack focused on showcasing and promoting the fact that black liquids can be beneficial, healthy, and worthy of attention.

We analyzed what users searched on Google and piggybacked on those keywords to get maximum ROI. We served targeted comms to users who showed an interest in immunity, health, blackwater, hydration, and more. We created a list of handpicked KOLs from diverse backgrounds, whom we later reached out to, including celebrities, athletes, trainers, yoginis, Olympians, etc