Kross Komics is the first digital comics platform in India that brings amazing series in English, Hindi, and Telugu.
Challenges included low awareness & engagement, the minuscule community on Instagram, and increasing app uninstalls
Our campaign focused on increasing awareness, engagement, and UGC through exclusive content pillars and the creation of a DSP cluster under affiliates.
We leveraged growing interest in Korean webtoons and executed paid media ads, remarketing in different languages on different platforms to increase brand awareness and app installs. Influencer marketing was strategically used to reach a newer set of audiences and expanding TOM brand recall.