Roles
- Strategy
- Design
- Development
- Conception
- Branding
Oriflame
Oriflame
The Celebration-led campaign, “Beautiful Beginnings,” for the brand’s 25th anniversary, focused on customers & beauty consultants.
The aim of the campaign was to engage with its audience while they were WFH and struggling to decode the after-effects of the pandemic.
This was an engagement-driven campaign designed using the most beloved faces on Instagram, where we co-created content with them through a three-pronged approach:
Birthday AR filter, Live digital celebration & Unboxing of the anniversary hamper.