Oriflame

The Celebration-led campaign, “Beautiful Beginnings,” for the brand’s 25th anniversary, focused on customers & beauty consultants.

The aim of the campaign was to engage with its audience while they were WFH and struggling to decode the after-effects of the pandemic.

This was an engagement-driven campaign designed using the most beloved faces on Instagram, where we co-created content with them through a three-pronged approach:

Birthday AR filter, Live digital celebration & Unboxing of the anniversary hamper.