Return to the Origin. A website relaunch that goes deeper.
Traceability: The core of the brand
How much organic is actually in organic? Zurück zum Ursprung provides consumers with batch-specific information on the origin of organic products. What previously only worked in a separate app solution now finds its home integrated directly on the new website via a scan function. Even without entering the detailed batch information, the user is immersed in the stories of the farmers and regions. By entering the specific batch code of the products, the exact processors as well as the complete product test protocol can be viewed in more detail. Countless product data are retrieved via different APIs and prepared in a user-friendly way in the frontend.
Getting to know the "people at the origin"
Expanding on the detailed information and tracing of the more than 450 organic products, the website also provides new perspectives on "the people at the origin“ – the farmers – and the individual regions. The blog invites you to " dwell" with stories about the brand and offers culinary inspiration with its own world of recipes. A large area is the very extensive "Zurück zum Ursprung Babywelt", which offers a wealth of information for parents, parents-to-be, and an exclusive specialist area for industry professionals.
